Grace Barnes BS in
Digital
Media Design and Integrated Strategic Communication
Behind the Brand
Proposed Book, 6”x9”, 2020
Carol Hanisch once said, “The personal is political.” Our personal perspective can influence our views and decisions in this world. It can affect the things we spend our money on as well as the causes we support. People are often willing to pay more for something if the company and brand’s values align with their own. The social impact of a company may have the power to alter the perspective of people’s views as well.
Anchal is a non-profit, social enterprise that provides alternative careers in textile design and production to exploited and marginalized women in Ajmer, India and Louisville, Kentucky. Behind the Brand was created with the intention of telling the story and spreading awareness of Anchal’s social impact around the world. This book highlights the work and process of creating the unique products which Anchal sells. It emphasizes the key aspects the brand stands behind: global sisterhood, impact through design and sustainability.
The book, Behind the Brand,was designed with the intent of appearing hand crafted and created with a sketchbook style mentality. The book was meant to feel as an inside look into a brand that was put together by those that work there. It utilizes a series of scanned textural items, the appearance of hand-placed images and body copy written from interviews and information on the brands website.
Select spreads are displayed below, however you can find the full book here.
